From apps to social media to mobile payment processing, doing business in the digital age means staying on top of new trends in technology. But with so many trends to keep track of, it’s easy for businesses to get lost in the shuffle.
But Marc Ostrofsky, serial entrepreneur and author of the new book “Word of Mouse: 101+ Trends in How We Buy, Sell, Live, Learn, Work and Play” (Simon and Schuster, 2013) believes that it pays for businesses to keep up with the latest trends in technology, even if they’d rather not.
In an email interview with BusinessNewsDaily, Ostrofsky explained how technology makes running a business easier and why, instead of tuning out, businesses of every size should be plugging in to the tech options that work for them.
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