Understanding our digital future
Posted by: In: Blog, Get Rich Click 03 Jan 2011 0 comments

The affiliate program market is also referred to as a cost-per-action (CPA) market.  These websites pay other site owners for a variety of actions such as buying, clicking, filling out a form or sending them a lead.

Before using any of these firms, you should ask for references so you can talk with other site owners to learn whether they are happy with the services these businesses offer. You might also want to ask your accountant and/or lawyer to review their terms and conditions and explain all the information listed in the “fine print.” When you use an affiliate marketing firm to bring revenue to your business, that firm becomes your business partner. You need to know as much as you can about them.

Many credit card companies and online colleges or universities will pay you an affiliate commission of $5 to $25 for each referral that completes an application. These commissions can possibly double if the company approves the application.

Posted by: In: Blog, Get Rich Click 27 Dec 2010 0 comments

There are three primary ways to locate affiliate programs for your website:

1.  Consult affiliate sites like clickbank.com or cj.com.

2.  Work with a large affiliate network that provides the platform for dozens or even hundreds of  advertisers.

3.  Research individual merchants to see if they offer an affiliate program

Through these companies, you can market the whole merchant site or a specific product from the central site. The activity you generate is tied to your personal affiliate code, and the respective merchant sends you a commission check.

Posted by: In: Blog, Get Rich Click 20 Dec 2010 0 comments

My friend Adrian Morrison makes a great living in the affiliate marketing world.  He has over 70 different campaigns running at the same time, and they’re all bringing in revenue.

Here’s one example:  Adrian was buying traffic  from Facebook for $.02 per click and selling those leads to an advertiser who wanted to build an e-mail list. The advertiser was giving away two tickets to the movies – at a wholesale cost of $2.00 — and paid Adrian $1.35 for every lead that signed up.  It took about five clicks for every sign up, which works out to the following:

•  Advertiser pays $2.00 for wholesale movie tickets

•  Advertiser pays out $1.35 to Adrian

•  Adrian pays Facebook $.02 per click, or $.10 for every five clicks

•  Adrian nets $1.25 per e-mail sign up

This cycle occurs 400 times per day — which means $15,000 per month profit on this single campaign.

There are thousands of ways to make money in the affiliate business. The trick knowing what traffic is out there to be purchased, at what cost, and what type of traffic the affiliates want. Then you put those pieces together — and keep the profit for yourself.

Posted by: In: Blog, Get Rich Click 13 Dec 2010 0 comments

There are two popular variations of the basic affiliate model:

  • Two-tier programs. These programs offer commissions based on sales and sales recruitment; they are similar to the old “Amway” business model — now called Quixtar. Not only can you, as the affiliate, generate income from sales, clicks or leads, you can also get paid for the activity from other affiliate sites you have referred to the merchant.
  • Residual or Lifetime programs. You may find merchants with a subscription business model offering residual programs. For every visitor you send who becomes a client, you receive a regular commission for as long as that client keeps purchasing the merchant’s goods or services.

Businesses can create affiliate programs around actions that are important to them — not all businesses sell products, but they all have sales goals. Perhaps a business wants to encourage newsletter subscriptions or promote registrations for a conference. If you understand how affiliate programs work and the accounting technology behind them to monitor the activity of affiliates, you can help businesses create the affiliate marketing programs that meet their needs.

Posted by: In: Blog, Get Rich Click 06 Dec 2010 0 comments

I found this piece of Harvey Mackay’s (here is his website: http://www.harveymackay.com) and I found it to be very insightful. Any entrepreneur should always be growing his/her network.

The alphabet is a great place to start as you build your network — organize your contacts from A to Z. The ABCs of networking:

A is for antennae, which should be up every waking moment. Never pass up an opportunity to meet new people.
B is for birthdays. It’s always advantageous to know the birthdays of your contacts. You wouldn’t believe how much
business our sales reps write up
when they call on their customers’ birthdays.
C is for contact management system. Have your data organized so that you can cross reference entries and find the
information you need quickly.
D is for Dig Your Well Before You’re Thirsty, my networking book.
E is for exchange and expand. When two people exchange dollar bills, each still has only one dollar. But when two people
exchange networks, they each
have access to two networks.
F is for Facebook and all other social media. These sites open unlimited possibilities for networking. Use them wisely.
G is for gatekeeper. There usually is a trusted assistant trained to block or grant your access. Don’t waste their time,
and make sure you acknowledge
their significant role in reaching the boss.
H is for hearing. Make note of news you hear affecting someone in your network so you can reference it at the appropriate
time.
I is for information. You can’t (and shouldn’t) talk about business all the time. Learn everything you can about your
contacts’ families, pets, hobbies and interests. Humanize your approach.
J is for job security, which you will always have if you develop a good network.
K is for keeping in touch. If your network is going to work, you have to stay plugged in and keep the wires humming.
L is for lessons. The first real networking school I signed up for after I graduated from college was Toastmasters. Dale
Carnegie schools are designed to achieve similar goals.
M is for mentors. In the best of all possible worlds, your role models can become your mentors, helping you, advising you,
guiding you, even lending you their network as you build your own.
N is for a network of contacts. A network can enrich your life.
O is for outgoing. Be the first to introduce yourself, lend a hand, or send congratulations for a job well done.
P is for people. You have to love people to be a good networker.
Q is for quality. A large network is worthless unless the people in it can be counted on to answer in an emergency at 2 a.m.
R is for Reciprocity. You give; you get. You no give; you no get. If you only do business with people you know and like,
you won’t be in business very long.
S is for six degrees of separation, the thought that there is a chain of no more than six people that link every person.
Someone you know know someone who knows someone you want to know.
T is for telephone. Landline, cell, internet — this is a critical tool for staying in touch with your network.
U is for urgency. Don’t be slow to answer the call, even if you never expect to have your effort repaid.
V is for visibility. You’ve got to get involved in organizations and groups to get connected, but don’t confuse visibility
with credibility. You have to give in order to get.
W is not only for whom you know, but also for who knows you?
X is for the extra mile. Your network contacts will go the extra mile for you, and you must be willing to do the same for
them.
Y is for yearly check-in. Find a way, even if it’s just a holiday card, to stay in touch.
Z is for zip code — do you have plenty represented in your network?

Mackay’s Moral: You don’t have to know everything as long as you know the people who do.

more at http://www.harveymackay.com

Posted by: In: Blog, Get Rich Click, New Ideas 30 Nov 2010 0 comments

You can do the work of researching merchants that offer affiliate programs, or you can turn to affiliate networks. These are brokers that mediate between you and the merchant with whom you’d like to affiliate. In return for their services, affiliate networks typically get a small override from each of your commissions.

Affiliate networks are attractive because they have access to a wide variety of affiliate programs and can match you with merchants you may not have considered. They also make sense if you are among those who would prefer not to manage the details of your affiliate arrangements.
Creating and managing an affiliate network is a way to apply the Get Rich Click™ mindset: Make money by simply connecting two parties that can benefit from each other.

The concept I’m about to describe can work for any industry, but let’s look at wristwatch affiliate programs as an example. Start by creating a website called “My Top Ten Gold Watch Sites.” (www.mytop10goldwatchsites.com).

Next, do your homework: determine what criteria make for a really good online wristwatch site.

Then identify the top ten wristwatch affiliate programs on the Internet. Enroll in the various watch sites affiliate programs. Make sure you understand what action a referred visitor must take for you to earn your commission.
Design your site so it looks professional and appealing. Create copy that explains what a particular gold watch site offers and why the site made your top ten lists. Pay careful attention to search optimization strategies that will allow your site to place higher in organic search engine results (see Chapter 5.)

Then embed your affiliate links. Visitors to your site click on a link. When they buy any product from ANY of those 10 links, you will receive your commission.

Posted by: In: Blog, Case Studies 24 Nov 2010 0 comments

The Internet is the ultimate machine for marketing “niche” products. Ravi Ratan figured this out early on.

Working in his family’s mulit-generational, custom clothing business, Ravi decided to register Cufflinks.com. For years, the domain sat dormant, until one day Ravi figured he might as well try to sell on the site. So, Ratan went out and bought products at a local retailer and put them on CuffLinks.com. They all sold. Quickly. He bought more, and once again, they all sold. A 21st century sartorial entrepreneur had been born!

These days, Ravi Ratan runs a $5 million a year business selling cuff links online. He’s the largest retail seller of cuff links in the world and sells more than most of his online competitors — combined! In addition to designing and manufacturing his own incredibly creative ones — such as a pair that include usable flash drives (featured GQin and Maxxam magazines) — Ravi sells name-brand products from other fashion designers, and has managed to obtain authorized distribution rights from the NFL, NBA, MLB and a host of NCAA schools.

In a very smart move, Ratan set up the firm so that he sells at every level of the sales channel. What started as an “online only” site has morphed into a small powerhouse selling retail, wholesale, custom, directly to customers, via affiliates, and even drop shipping for companies that don’t want to deal with order fulfillment! In other words, if you have a website, you can buy stock from Ravi wholesale and resell it. However, if you just want to market the products from the Cufflinks.com site, you can do that and CuffLinks.com will fulfill the sale and send you a commission check for your lead! The bottom line: Regardless of whether you want to sell on your own site, a friend’s site, through Facebook, or you want to work with a third-party wedding planning, tuxedo rental or high-end men’s clothing site, Ravi has found a way to help sell cuff links through all of these markets.

When I was growing up, there used to be a TV commercial for Shick razors in which billionaire Victor Kiam says, “I liked the company so much, I bought it.” Well, I’m no billionaire, but after ordering from CuffLinks.com and being impressed, and after meeting Ravi and being further impressed, I decided to invest and am now a proud co-owner! The lesson here, of course, is that no matter how small the product, or how narrow the niche, the Internet provides smart entrepreneurs a platform for reaching customers like we’ve never seen before. Just ask Ravi, who despite his incredible talent and penchant for hard work, always keeps his sleeves rolled down, not rolled not up — because you never miss an opportunity to market CuffLinks!

Posted by: In: Affiliate Marketing, Blog 19 Nov 2010 0 comments

How Affiliate Marketing Programs Work

Most affiliate programs are free to join. When you enter an affiliate relationship with a merchant, you agree to place links to the merchant’s site on your site. The merchant agrees to pay you a commission for the traffic you send.

Merchants offering affiliate programs pay in three basic ways:
• Pay-per-sale (or cost-per-sale). When you send the merchant a customer who subsequently makes a purchase, the merchant pays you. Your commission may be a percentage of the sale or a fixed amount for the sale. Amazon’s Associates Program is an example of this arrangement.
• Pay-Per-Click (or cost-per-click). The merchant pays you for every click on the link directing the visitor to the merchant’s site. The referred visitor does not need to purchase anything for you to get your commission.
• Pay-per-lead (or cost-per-lead). You send the merchant a visitor who subsequently signs up as a lead. This means the visitor completes an online form on the merchant’s site. The merchant may then pass the lead to the sales department or sell the lead information to another company.

Posted by: In: Blog, Get Rich Click 15 Nov 2010 0 comments

1. Buy a domain name that includes the specific Keyword for the product.

2. Set up an affiliate relationship with one or more firms in that field.

3. Create a simple website for the products.

4. You can obtain the photos you need from the firm for which you are selling, but be sure to ask permission first.

5. Create new copy for your website. Don’t use the same copy your partner uses; it can hurt your search engine rankings as well as other firms that have this copy on their sites.

6. Submit your website to the search engines.

7. Build links to and from your site with other related sites.

8. Create links to your new site from your Facebook and MySpace accounts. Consider asking your friends to list your site on their Facebook and MySpace accounts.

9. Write about your products on other sites, blogs, social networks such as Twitter and Facebook to get more traffic.

10. Optimize your site to improve your search engine rankings and increase traffic.

Posted by: In: Blog, Get Rich Click 05 Nov 2010 0 comments

There is no exact right or wrong way to optimize website content for Search Engine Optimization. One of the best ways to rank organically is to make sure the search engines determine that your content is relevant to the topic that a user searches. It all comes down to understanding how search engines read your website’s content and how they rank your website based on how well your web site provides this information.

1) When it comes to using keywords, utilizing them properly can greatly increase your organic traffic. It all comes down to how you use the right keywords in order to make your content relevant.

2) Emphasize your keywords through the webpage titles and headers. These carry greater weight when it comes to keyword usage than the body of your content. Search engines read these labels as the “outline” for your entire content. Make sure to include your keywords in the page title and headers to let search engines and your searchers know what your site is all about. Use title and header tags sparingly though. The over use of keywords is called keyword spamming. If the search engine crawlers determine that you are keyword spamming, your website may lose ranking in the search results.

3) Accentuate the relevance of your content with internet searches by highlighting important terms and phrases in your content’s body through the use of italicized, bold, or underlined text. This would allow key phrases in your webpage to stand out. Having your keywords stand out helps readers quickly narrow in on the parts of the page that they are looking for.

4) Keywords have to relate to your page’s content. You can’t put keywords relating to cars on a web page about bicycles and expect either the reader or the search engines to respond favorably. Effective use of keywords truly depends on making your web page useful. If you try to “game” the system, eventually the search engines and the users will start to ignore you.

5) One of the best ways to research what keywords users are searching for is with online tools. Here at Get Rich Click, we use a tool called KeywordSpy, you can search for websites relevant to your industry, go through their keywords, and collect useful terms you can focus on at your website.  Along with keywords, you can find out how popular a keyword is with metrics like Search Volume and Search Results analysis. Having access to known keywords with quality searches will help with your site content.

6) Avoid overdoing it. The idea of keyword research and on page optimization is to make your website relevant with online searches in order to establish credible rankings. However, overdoing the usage of keywords and techniques can also cause a backlash effect. As much as it is a task to make your website appropriate it is also important to make the content coherent.

7) Proofread your final content with your keywords, read it out loud to see if it makes sense or causes confusion.  Avoid redundancy.  Have someone else read it to see if it makes sense.  If you have used the same keyword more than twice within four sentences, you have gone overboard.

Remember, you have to work to get the keywords for your web page right. Don’t give up too soon, and make sure that you follow the steps above.

Try a free trial of Keyword Spy today, complements of Get Rich Click!