Recommendations

A fashionable clothing and accessories boutique that has been a pioneer on the LES.

Guide: Fashionista (Melody)
Location: LES

Strengths

• Tough on the outside and sweet on the inside, with an exterior that blends into its edgy LES neighborhood, and a fashion-forward mix of clothing and accessories by emerging and established designers (ie Mike and Chris, Development, Philip Lim, Clu, Manoush, etc).
• They carry over 80 brands, including dresses, lingerie, swimsuits, jeans, sweaters, shoes, handbags, candles and jewelry.
• They carry jewelry made by local artists you may not find anywhere else.
• You can usually find something here without spending a fortune.

Shortcomings

• The girls here are sharp and sassy, which some out of towners take as “attitude”, but hey, you are on the LES, don’t be shy.

Insider tips

• Watch for their upcoming website at www.iloveshop.com.
• They have a good boyfriend couch.

Anecdotes

• Shop was a pioneer on the LES. They started over 8 years ago, and were one of the first upscale boutiques around.