Understanding our digital future
Posted by: In: Blog, Get Rich Click, New Ideas 30 Nov 2010 0 comments

You can do the work of researching merchants that offer affiliate programs, or you can turn to affiliate networks. These are brokers that mediate between you and the merchant with whom you’d like to affiliate. In return for their services, affiliate networks typically get a small override from each of your commissions.

Affiliate networks are attractive because they have access to a wide variety of affiliate programs and can match you with merchants you may not have considered. They also make sense if you are among those who would prefer not to manage the details of your affiliate arrangements.
Creating and managing an affiliate network is a way to apply the Get Rich Click™ mindset: Make money by simply connecting two parties that can benefit from each other.

The concept I’m about to describe can work for any industry, but let’s look at wristwatch affiliate programs as an example. Start by creating a website called “My Top Ten Gold Watch Sites.” (www.mytop10goldwatchsites.com).

Next, do your homework: determine what criteria make for a really good online wristwatch site.

Then identify the top ten wristwatch affiliate programs on the Internet. Enroll in the various watch sites affiliate programs. Make sure you understand what action a referred visitor must take for you to earn your commission.
Design your site so it looks professional and appealing. Create copy that explains what a particular gold watch site offers and why the site made your top ten lists. Pay careful attention to search optimization strategies that will allow your site to place higher in organic search engine results (see Chapter 5.)

Then embed your affiliate links. Visitors to your site click on a link. When they buy any product from ANY of those 10 links, you will receive your commission.

Posted by: In: Blog, New Ideas, Social media 01 Aug 2010 0 comments

At James Malinchak’s event this week, I got to spend some time with my friend and internet marketing genius, Joel Comm. Joel is one of the people who has turned me on to the power of social media in general and Twitter in particular. If you’d like to know more about how to use Twitter to grow your business, check out this interview of Joel by James:

Posted by: In: Blog, New Ideas 01 Aug 2010 0 comments

I spent the last few days at James Malinchak’s Millionaire Speaker Secrets event. During one of his presentations, he was making a point about how little actions can make a big difference. He shared this video, in which dentist Dr. Bill Dorfman (of Extreme Makeover fame) shaves his head for charity after raising $121,000 in donations for the LEAP foundation. James was also the one who called in the final donation that put them over the top on their goal. Little actions, either over time or at exactly the right time, can have a big impact. Do you stay on the lookout for big-impact opportunities in your life and business?

This also made a great lead-in for Darren Hardy’s talk about his new book The Compound Effect – definitely want to download the free excerpt and have a listen to the sample audio.

Posted by: In: Blog, New Ideas 21 Jul 2010 0 comments

2543882652_36bc4cea78 The New York Times recently reported that physicist Erik Verlinde is causing a stir in the scientific community with his claim that gravity, seemingly the most obvious and ever-present physical force in our daily lives, is an illusion, “a consequence of the venerable laws of thermodynamics.”

Sure, it’s controversial now, but what happens when he proves it (to the extent that any theoretical physics can be proven)? What happens when one of the most fundamental concepts of our world view is stood upside down on its head?

And yet, this happens every day on the internet. With the accelerating pace at which technology and science are moving forward, what you think you know isn’t even reliable. Data from 6 months ago is irrelevant, except maybe to look good on a graph presented to investors. Planning beyond a few months (OK, maybe a year) is virtually meaningless, when you consider that the odds are good that a major competitor or even a game-changing disruptive technology may come into play within that time.

Consider this:

  • Amazon introduced the Kindle holiday season 2007. As of holiday season 2009, Kindle e-books outsold hard cover books on Amazon.
  • YouTube is now the #2 search engine on the web. It didn’t exist 6 years ago. It was acquired by Google for $1.65 billion less than 2 years after its launch.
  • Facebook now tops Google in weekly traffic. It added over 200 million users in the past year. If it were a country, it would be 3rd largest in the world. It’s been open to the general public less than 4 years.

Learning how to run a successful internet business isn’t something you’re ever done with, and you can’t run a successful business based on plans and data that’s several months old. Internet businesses now run in real-time. Put the tracking and analytics tools in place to give you a current view of your business, and put the monitoring tools in place to stay on top of the trends and technologies that potentially impact your business. Plan for change. Expect the unexpected and you won’t ever be taken by surprise, even when you find out gravity is just a theory.

Image credit: the mad LOLscientist